Aşkam
Fresh fruity floral fragrance with bergamot, pear, and green apple, blended with jasmine, rose

Buying perfume as a man in Pakistan usually starts with the wrong question. People ask which scent is “the most masculine” or which one gets compliments. The more useful questions are duller: will it survive a 38°C afternoon, will it suit the office as well as a mehndi, and what am I actually paying per millilitre?
We sell perfume, so read this with that in mind. We have tried to write the guide we would want if we were buying from someone else: real prices checked on 1 November 2026, the bottle size next to every price, and a plain note on where other brands do better than we do.
“Men’s perfume” is a shelf label, not a smell. Most of what is sold to men falls into three broad families, and each behaves differently in Pakistan’s climate:
The second thing that matters is concentration. An extrait de parfum carries far more perfume oil than an eau de toilette, so it lasts longer and needs fewer sprays. Ours are extraits at 35–40% oil. That strength is a real advantage in heat, but it also means two sprays of a sweet oud can fill a room. Strength is something to manage, not just something to boast about.
The third is price per ml. A small bottle can look cheap and still cost more per spray than a large one. Always divide the price by the millilitres before comparing.
These are prices we checked on the brands’ own websites on 1 November 2026. Prices change, sales come and go, and we have only listed figures we could see on the live page.
| Brand and perfume | Type | Size | Price | Per ml |
|---|---|---|---|---|
| A niche luxury house, extrait line | Extrait de parfum | 100 ml | Rs 25,000 | Rs 250 |
| A high-street chain, extrait range | Extrait de parfum | 100 ml | Rs 16,000 | Rs 160 |
| A small-bottle local brand, vetiver-vanilla extrait (men’s) | Extrait de parfum | 15 ml | Rs 1,699 | Rs 113 |
| A small-bottle local brand, same scent (men’s) | Extrait de parfum | 50 ml | Rs 4,249 | Rs 85 |
| Scent PûrÂ, men’s range in this article | Extrait de parfum (35–40% oil) | 40 ml | Rs 2,199 – Rs 2,799 | Rs 55 – Rs 70 |
| Scent PûrÂ, men’s range in this article | Extrait de parfum (35–40% oil) | 100 ml | Rs 4,599 – Rs 5,399 | Rs 46 – Rs 54 |
What the table does not show: the luxury house and the high-street chain are established names with physical stores, packaging and a reputation people already trust as a gift. The small-bottle brand’s 15 ml size is a sensible, low-risk way to try a scent before committing. Those are real reasons to pay more per ml, and we would not pretend otherwise. On the 50 ml size, that brand’s page showed the scent as sold out when we checked.
From April to October, most men are better served by something fresh. It will not shout across a meeting room, and it will not turn sour in the heat. The catch is that bright citrus openings fade quickest, so pick one with a woody or musky base that carries on after the top notes go. Our guide to office perfume in Pakistan goes into more detail on this.
Once the temperature drops, spice and leather come into their own. These have more personality than the fresh group and tend to last longer, but they still sit closer to the skin than an oud.
This is the family most Pakistani men already know, and it is where a strong extrait earns its keep: a dholki in December can run past midnight. Keep it for evenings and open-air events. In a closed car or a small office, two sprays of oud is usually one too many.
With an extrait, less is more. For the office, one or two sprays on the chest under a shirt is enough. For an evening, add one on the neck. Spraying onto clothes as well as skin helps a scent last in heat, and moisturised skin holds perfume better than dry skin. Our article on how to apply perfume so it lasts in Pakistan’s heat covers this step by step.
Notes on a product page only tell you so much. The same perfume smells different on different skin, and the opening you smell on a card is gone within twenty minutes. Wear a scent for a full day before buying 100 ml. Our Build Your Own Tester Box lets you choose five perfumes for Rs 1,500, which is the cheapest way we know to try one fresh, one spicy and one oud side by side.
We are a small Pakistani brand that sells extraits de parfum at 35–40% oil in two sizes: 40 ml (“Scent Buddy”) and 100 ml (“Grande”). For the men’s perfumes named here, that means Rs 2,199 to Rs 2,799 for 40 ml and Rs 4,599 to Rs 5,399 for 100 ml, roughly Rs 46 to Rs 70 per ml on the day we checked.
Where others win: the bigger local names have shops you can walk into and a name that carries weight when you are giving a gift. A 15 ml bottle from a small-bottle brand is a lower-commitment first purchase. If those things matter more to you than price per ml, they are fair choices. Where we think we are strong is concentration for the money, and the tester box, which lets you find out for yourself before buying a full bottle.
Fresh, citrus or aquatic scents with a woody or musky base. They stay pleasant in heat and do not overwhelm a room. Istotny, Coastal Breeze and Lascito are our options in this style.
On 1 November 2026, local extraits ranged from about Rs 44 per ml (our 100 ml bottles) to Rs 250 per ml (a luxury house’s 100 ml extraits). Compare per ml, not per bottle. Our article on what perfume actually costs in Pakistan explains the maths.
It is stronger and lasts longer, which helps in heat. It is not automatically better: it needs a lighter hand, and some men prefer the softer feel of an EDT for daytime.
For evening and winter functions, oud and amber scents suit the occasion and last through a long night. Safaros, Oud Wěidà and Equestro are ours in that family.
You can, but keep it to one spray under clothing, especially in summer. A fresh or clean aromatic scent is the safer default for shared indoor spaces.
Start from the scent family you already like, then try samples. Our tester box gives you five perfumes for Rs 1,500, so you can wear each one for a full day before buying a bottle.
Extrait de parfum, blended in Pakistan. A tester in every box.
Fresh fruity floral fragrance with bergamot, pear, and green apple, blended with jasmine, rose
Herbal leather fragrance with bergamot, lavender and artemisia, tarragon
Elegant floral woody — lavender, bergamot, mandarin, rosewood
Soft floral musk perfume with notes of violet, jasmine, and vanilla